At the 2021 annual press conference held on March 22, West Yada announced that as part of the brand “Future Accelerated Development” program, the company will launch a pure electric urban car 2025. According to the statement, this pure electric urban car is priced between 20,000 to 25,000 euros, which plans to produce in the Maritier plant in Spain, with an annual production capacity of 500,000. Wayne Griffiths, President of Seat, is commented on this. This new model will not only develop and produce and produce them in its factory, but will also be used by other brands of the Volkswagen Group.
The company said that in addition to the significance of production scale, “This car is also an important milestone on the road of sustainable development and responding to climate change, aiming to become the engine of the Spanish automobile industry.” Considering this, West Yatt said that the plan includes building an electric ecosystem, stimulating demand, and developing a public charging infrastructure. The next step is to focus on achieving pure electric vehicle (BEV) value chain localization, first from “battery ecosystem”.
A total of 15 partners in at least 6 industries are involved in supporting the program. In addition to Siyia, including parts suppliers Antolín, Delta Vigo, Aeorum and Hestet; Technology Enterprise Aeorum and Mind Caps; Robot, Asti Mobile Robotics, and Sayer Technologies; Financial Institutions Cell, Bank; Mold Company Fisas Navarro; Energy Supplier Ibedolola; Mineral Company Lithium Iberia and logistics company Sesé and Spain Telecommunications.
However, Griffiths added: “This national cross-business plan needs to be supported by the Spanish government and the EU committee. Volkswagen can make the final decision to implement it.” Some people have proposed it to provide 1,400 from the EU to Spain. Some of the funds supported by the new crown epidemic assistance funds of Yuriu.
In addition, the press conference also confirmed that the Cupra brand was sold next after BORN was listed at the end of the year, the second pure electric car was willing. Griffiths said that the new model named Tavascan, which was previously unveiled at the 2019 Frankfurt Show as a concept car. This new car will be built based on the MEC architecture of the Volkswagen, and is sold to Europe and overseas markets in 2024.
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For the future prospects of Seatt, the brand said that after 2020, after the challenges of the new crown pneumonia epidemic, the company has achieved positive performance in 2021. Last year, West Yatt sales revenue fell 21.3% year-on-year, to 8.784 billion euros, with a total sales volume of 427,000 units, and demand fell by 25.6% year-on-year. The company also added that due to the serious influence of Some important auto markets such as Spain, Britain and Italy, the performance decline was unexpected. Si Vit said that the epidemic led to its business income to decreased by 352 million euros in 2019 to a loss of 418 million euros, and the tax profit decreased from 346 million euros to a loss of 194 million euros. In addition, Seatt pointed out that the cost related to the emissions compliance exceeded 260 million euros, which also had a negative impact on its operational results.
Griffiths said that the company’s 2021 goal is “increasing sales and restores production to the epidemic”, then he added. “In 2021 we must resume profitable. This is our financial goal. We are working to achieve this goal as soon as possible. He pointed out that “the key to achieving profit in 2021 is to increase the plug-in hybrid car combination, and the launch of Cupra Born pure electric cars will help us achieve the carbon dioxide emission goal.” The executive also said that the company will “Focus on the most important markets and channels and focus on reducing daily expenses and revenue management.”
Since the Cupra brand helps Seatt, it will play an important role in achieving the company’s 2021 goals. Cupra brand is 27,400, an increase of approximately 11% year-on-year, and revenue has increased to 900 million euros. It is affected by Formentor’s full-year sales, a new generation of Leon and Born pure electric vehicle sales. It is expected that 2021 will be closed. Fan. Overall, the share of Cupra brand accounts for the total output of CuPRA is expected to grow from 5% to 10%.
In addition, considering the strategy of the Mass Group and the news announced in the similar event recently, Seat is expanding its pure electric car product portfolio has been inevitable. Cupra Tavascan is expected to be produced together with Cupra Born, Volkswagen ID. 3 and ID.4 and Audi Q4 E-TRON. We expect that by 2025, the first annual sales of this compact cross-border car will be around 12.7 million, but by the end of the 1920s, the first generation of models will rise steadily, and the peak production will reach 20,000 yuan per year.