For the ideal, Xiaopeng is co-known as the new power of domestic products, but it is also divided into two or two. It is the earliest thing in the first three companies, but also the services in these three companies. Whether it is a conventional power saving station service or a free warranty for the owner for lifelong, free road rescue, etc., has made a good example for other companies. Therefore, the price of the models of it is relatively high, and there is a lot more than the ideal one and Xiaopeng P series models.
In recent, the Fei Daily of the Group was released, and the financial report showed that the company owned by ordinary shareholders was -5611 billion yuan, a year-on-year increase of 5.258 billion yuan, a year-on-year increase of 107.77%. At the same time, the company owned by ordinary shareholders in the fourth quarter was – 1492 billion yuan, an increase of 48.44% year-on-year, and the operating income was 6.64 billion yuan, a year-on-year decreased by 133.16%. A series of data indicate that although some projects are not optimistic, the overall rumors are still good, so the answer given by the capital market is also optimistic.
Although it is not a big age, it is far from the big age. When the family Li Bin has publicly stated that the average price of the car is 400,000 yuan, the goal is the luxury brand BBA in this field, I hope that their models can take a day. Combining components can become another luxury brand choice after consumers after BBA.
Although it is expensive, there is a set of data we can’t ignore, that is, in the financial report, we can see that it is $ 3.9 billion in the 2020 flower in the marketing, and the R & D fund is 2.4 billion yuan. The cost of marketing is 1.6 times that of R & D costs, that is, it is said that the Group spends huge funds in marketing, and ignores technology research and development and deepening.
Let’s do a group of data comparisons, Geely Automobile sold 1.36 million cars in 2019, the marketing cost is 4.332 billion yuan, that is, the marketing costs that are equivalent to a car are 3185 yuan. Another domestic car giant Great Wall car sold 1.06 million cars in 2019, and marketing costs were 3897 million yuan, and bicycle marketing costs were 3,676 yuan. So how much is the propanage data? Take the accumulated vehicle in 2020, the marketing cost is 3.9 billion yuan, then the marketing cost of a car is 89,200 yuan, this data is far beyond Geely, the Great Wall is ten times more than ten times. Then, average price of 4.00,000 yuan, after deducting the marketing cost of nearly 100,000 yuan, the real vehicle price is only more than 300,000 yuan, compared with the mainstream pure electric SUV on the market. Where doesn’t go high?