Since I last in August 2019, the Chairman of the BMW Group had once turned to the “horse head” and accelerated electricization. In 2020, the results of the results were close to 193,000, and the sales increased by 31.8%. Qi Pu said that a rapid increase in horses and proposed more active electric targets.
On March 17, the BMW Group held a 2021 wealth line on the launch. The press conference is up to more than 1 hour, including executives in Qippu, and 80% of the above time is distributed to electricity and digitization. This is still ahead in this traditional car giant history.
BMW Group Chairman Qi Pu
The amount of information is a bit large, “Electric Car Observer” summarizes the following points:
○ BMW MINI will launch the last fuel car in 2025. By 2030, MINI will only produce sales of pure electric vehicles.
○ to 2030, BMW expects electric vehicle accumulated sales of 10 million, the original plan is 7 million.
○ BMW’s new pure electric coupe BMWI4 will be listed in the world this fall.
○ to 2023, BMW will provide at least one pure electric vehicle model in about 90% of the market, covering compact to large cars.
○ 2022, BMW introduces small batch to the hydrogen fuel cell model I hydrogen next.
○ 2025, BMW will launch the “New Generation” model, equipped with redesigned IT and software architecture, new generation of high-performance power drive systems and batteries.
In 2020, BMW’s global electric vehicle sales were close to 193,000, an increase of 31.8% year-on-year, and became an important force for the sales growth of the Group. Looking forward to the future, the BMW Group Chief Financial Officer Nicolas Peter said that electric vehicles will still be the biggest driving force of BMW Group’s sales growth, and BMW will continue to increase in electricization and digital investment.
Goodbye, mini fuel version
After half a century, MINI brand fuel truck will become history.
On March 17, at the 20021 wealth of the BMW Group, Qi Pu dec announced that the MINI brand will launch the last fuel model in 2025, followed by completely focusing the pure electric vehicle model. By 2027, the pure electric model will account for at least 50% of MINI sales models. By early 2030, MINI’s full models will realize pure electricity, still sold to global brands.
At present, the pure electric mini SE model is produced in the UK Oxford Factory, and the next-generation model of the current Mini Countryman – the new MINI cross-border model, it will be produced by the Leipzig factory by the Leipzig factory in 2023. This cross-border model will have two versions of internal combustion engines and pure electric.
BMW Group tailored the new body structure for the future pure electric mini, and cooperated with the Great Wall of Chinese manufacturer, and began to produce pure electric mini models in 2023.
In other words, MINI will become the first complete pure electric brand of BMW. This heavy message indicates that the electric transformation of BMW has been pressing the key.
2025 pure electricity delivery
Electric cars have become an important force in the sales growth of BMW Group.
Nicolas Peter Introduction, 2020, BMW Group’s global electric vehicle sales increased by 31.8%, a total of 192,700 BMW and MINI electric vehicles, of which pure electric and plug-in hybrid models increased by 13% and 40% respectively.
Among them, the BMW Group has delivered approximately 30,000 new energy vehicles in China in China, accumulating nearly 90,000 new energy vehicles in China, and accounted for more than half of the market share in China’s high-end plug-in hybrid market.
In Europe, the proportion of electric vehicles in total delivery volume has reached 15%. BMW IX3 was launched in the European market in the European market in the autumn of 2020 in China.
In accordance with the overall strategic planning of BMW, the transition path including electric and digitized is three steps.
The first phase is the Project I that started in 2007.
Currently, the electric technology in this stage has been applied to the entire product array, especially in the plug-in hybrid model. In addition to the power drive system itself, digital interaction in software and the car has also become an important factor in promoting transformation.
The second phase begins with products that are equipped with different drive technologies on the same model – whether traditional fuel engines or pure electric drives can be applied to the same model. All of this is based on smart vehicle architecture and highly flexible production network.
In 2021, in addition to the existing BMW I3, Mini SE and BMW IX3, BMW Group will also introduce pure electric BMW IX and pure electric BMW I4. The BMW I4 locating pure electric coupe will be listed globally in the autumn of this fall.
At the annual financial news press conference, BMW i4 also did the first time without pseudo.
I4 will provide different versions in the global market, including a high performance version of M Performance, and the endurance mileage is 590 kilometers under WLTP operating conditions. The vehicle’s power output is up to 390 kW / 530 horsepower, and accelerate from zero to 100 kilometers is only about 4 seconds. “BMW IX and BMW I4 launched this year, marking our scientific and technological innovation system is gradually working, setting up new benchmarks for all pure electric models in the future.” Qi Pu said.
In addition to BMW I3, Mini SE, BMW IX3 and BMW I4, the BMW Group will also introduce pure electric BMW 5 Series and BMW X1, as well as pure electric BMW 7 Series and Mini Countryman.
For example, by 2023, BMW will provide pure electric models in about 90% of the market, covering the luxury car market from compact to large cars. By then, BMW will provide approximately 12 pure electric vehicles worldwide.
By 2025, the second phase of BMW transition will usher in the product line layout peak, during which the sales volume of pure electric models will increase by more than 50% year-on-year. In 2025, the annual sales of pure electric vehicles will be more than 10 times in 2020. By the end of 2025, the company is expected to complete the delivery of 2nd million pure electric vehicles in the world.
In addition, the brand, in addition to BMW and MINI brand, BMW Group’s Rolls-Royce brand will also have pure electric vehicle models; fuel technology routes, expect to introduce small batch to a small batch of hydrogen fuel cell models in 2022.
“New Generation” model will debut
Starting from 2025, BMW will enter the third stage of transformation.
The core product of this stage is a matrix called the “New Generation” program. “New Generation” models will have three major features: fully redesigned IT and software architecture, new generation of high-performance power drive systems and batteries, and throughout the new sustainable concept throughout the vehicle life cycle.
In terms of electric drives and batteries, the “New Generation” model will match a new generation of electric drive system, which will be based on new development, high degree of integration, and the electrical core is optimized. This combination will allow the “New Generation” series to achieve lower energy consumption, life-fire mileage and manufacturing costs are also equivalent to the most advanced internal combustion engine models.
It is worth mentioning that “New Generation” uses a new generation of power systems, based on highly extended modules. Therefore, the “New Generation” model can cover all the segmentation models from high-volume models to exclusive high-performance M models, which also include a hydrogen-driven battery system.
In addition, by strengthening the design characteristics of the pure electric model, the BMW classic driving experience will be further improved on the electric vehicle, and will also include the most advanced driving assistance system and high automatic driving technology.
In the third phase of the transformation, the total amount of fuel trass delivered by BMW Group will gradually decrease. Relatively, the pure electric sales will continue to rise in the average growth rate of more than 20% per year 2025 to 2030. It is estimated that by 2030, the pure electric model will account for at least 50% of the total delivery of BMW Group.
Zippu said that by 2030, BMW Group plans to deliver about 10 million pure electric vehicles in the world. In July last year, BMW gives 7 million accumulated delivery targets from 20030.
Digital also speeds up
In addition to electricization, digitization is also the main components of BMW strategic transformation.
Recently, BMW has launched a new BMW IDRIVE system and BMW operating system 8.0 (BMW Operating System 8).
The new BMW IDRIVE system is a more simple and easy, safer car display and operating system. The system will take the lead in BMW IX this year, followed by BMW i4, and gradually extended to more BMW models. By the end of 2021, it will have a BMW vehicle that can be upgraded from remote software.
New BMW IDRIVE system
BMW Operating System 8.0 is the most powerful car data processing system ever, through centralized vehicle network architecture and several high-performance computers, not only highly modular, but also high flexibility, makes each one BMW cars have fast remote upgrade capabilities.
At the same time, the BMW Group launches on-demand installation function, customers can purchase new features online and install new features into the car through OTA. The purchase mechanism is also more flexible, you can choose to purchase or rent for 1 month, 12 months or 3 years.
Emission reduction: full process
In July 2020, BMW put forward the sustainable development goals in 2030, including the average carbon emissions of bicycles in supply chain, reduced by 20% higher than 2019, electricity and digital acceleration, and an important way to achieve this goal.
In addition, all business departments such as administrative, procurement, research and development, production, sales, etc. of BMW Group must participate in this strategy of this sustainable development.
For example, BMW puts carbon footprint as a decisive indicator of the supplier. Taking BMW IX as an example, the use of green power production batches and increases the use of reuse materials has produced effect, and the supply chain of BMW IX has decreased by 17% compared to the same paragraph produced by this measures. . At the same time, the BMW Group is also cutting the use of key raw materials. Currently, the cobalt content of the cell positive electrode material of the BMW fifth generation power battery is reduced to less than 10%, and the amount of use of the re-use nickel material has increased by 50%. The electric drive system does not need to use rare earth resources.
Looking forward to 2021, Nicolas Peter said that electric vehicles will still be the biggest driving force of BMW Group’s sales growth, and BMW will continue to increase in electricization and digitalization.
As of December 31, 2020, the total number of employees in BMW Group was 120,726, which was more than 6,000 in 2019, and the plan expectations of BMW control employees. In the field of IT and digital, automation, and electricity, the number of employees has increased, and will continue to grow in the future.
It is mentioned that BMW’s acceleration transformation, Qi Pu said that BMW is moving toward electricization, digitization, and sustainable development. BMW will become the most environmentally friendly electric vehicle, and BMW Group provides users with the least carbon emissions.